I agreed with her, we consumers look for good impressions. Decorating the booth is very important, if the layout is dull and unimpressive, it would not draw crowds to them. With the proper trade show carpet that leads to the respective booths, it is worth getting someone professional to do that job.
Besides friendly and pleasant salesperson , a logo canopy also pays a part to impress customers to their booths. Promotions on products is one thing, luring people to the booths is equally important.